I engineer websites, tracking systems, automation workflows and technical infrastructure for businesses that need reliable data, strong performance and scalable digital operations.
Web Engineering & CMS
Analytics & Tracking
n8n, APIs & Databases
A11y, SEO & Operations
Combining hands-on engineering with technical project leadership, analytics implementation and multidisciplinary digital delivery through Razib Marketing.
Modern digital problems rarely belong to one platform. Web development, analytics, SEO, automation, accessibility and operations often intersect — so I work across the system instead of treating each component in isolation.
Engineering, designing and maintaining responsive websites and custom web functionality across modern CMS and e-commerce platforms.
Building reliable measurement systems that connect browser behavior with analytics, advertising and business reporting.
Technical and strategic optimization informed by multiple years of hands-on digital marketing and SEO experience.
Auditing and remediating websites for practical WCAG accessibility issues across interaction, semantics and responsive layouts.
Building automation workflows and lightweight backend systems that connect applications, APIs and operational processes.
Combining engineering knowledge with operational systems to coordinate technical work, teams and project delivery.
Simulate real-world conversion signals. Trace the packet through DataLayer normalization, edge container hashing, and downstream ad platforms.
An engineering matrix of platforms, runtimes, protocols, and compliance standards utilized across commercial deployments.
CMS architecture, custom functionality, themes, plugins, and e-commerce platforms.
First-party measurement, server-side infrastructure, and attribution pipelines.
Self-hosted workflows, containerized instances, serverless edge compute, and SQL databases.
Digital inclusion, assistive technology compatibility, and legal WCAG compliance.
Technical optimization informed by years of hands-on digital marketing and SEO experience.
Engineering management, team workload planning, QA systems, and structured governance.
Verified production systems, telemetry overhauls, automation pipelines, and enterprise operations logs.
Restoring 28% lost conversion signal and reducing LCP by 640ms via custom edge telemetry.
Achieved 99.4% conversion match rate with Shopify backend, restored 28% attributed Meta revenue, and reduced page load weight by 410KB.
Safari ITP cookie suppression and aggressive ad-blockers caused a 30% discrepancy between Shopify backend revenue and Meta Ads reported conversions.
Scaling a 250k monthly visitor publication to 98 Mobile Lighthouse score and sub-120ms INP.
Mobile Lighthouse Performance jumped from 41 to 98. Real-user LCP dropped from 4.9s to 1.4s, Interaction to Next Paint (INP) dropped to 85ms, and organic search impressions rebounded by 44%.
A high-authority B2B technology blog suffered severe Google ranking penalties after an unoptimized Elementor and plugin-heavy revamp bloated mobile LCP to 4.9s and INP to 460ms.
Event-driven webhook orchestration, customer data sync, and serverless database pipelines
Eliminated 100% of manual data entry, reduced sync latency to under 800ms, and saved over 25 engineering hours per week.
Marketing, billing, and CRM events were trapped in disconnected third-party tools, causing sync latency and customer data fragmentation.
Architecting GDPR-compliant attribution and user lifecycle tracking across single-page web app and marketing site.
100% GDPR compliance certification achieved; recovered 82% of modeled conversion data from non-consenting EEA visitors while ensuring zero unconsented ad-storage cookies were dropped.
Marketing attribution broke when users transitioned from marketing marketing site to app subdomain; EU regulatory scrutiny required stringent Consent Mode v2 implementation without zeroing conversion signals.
Structured root-cause isolation. When tracking or web performance fails, debug the architecture—not the dashboard.
Inspect live edge telemetry, access logs, and discrepancy reports. Formulate initial hypotheses without jumping to assumptions.
How technical engineering connects with team coordination, ClickUp workflows, and structured project governance.
Initial request ingestion via WebExpertOvi direct intake or Razib Marketing client channels. Categorization into direct technical audit vs. agency delivery.
Notes from real work across web engineering, analytics infrastructure, technical operations, and digital systems. Practical breakdowns, architecture teardowns, and operational insights.
Eliminating double-counting in e-commerce: transaction deduplication with transaction_id, local storage tokens, and server-side validation.
A technical breakdown of our 8-stage operational framework (Request to Document), custom ClickUp automations, QA gates, and preventative maintenance schedules.
Architectural strategies for offloading dynamic redirects, geo-routing, security headers, image optimization, and webhook ingestion to the Cloudflare edge.
Junior Manager · Razib Marketing
Outside client and agency work, Ovi researches, develops and evaluates digital assets including websites, small web applications, online tools and brandable domain names.
Ovi's work spans website engineering, analytics architecture, accessibility, automation, SEO and technical operations. Rather than treating the website, analytics platform, marketing stack and internal processes as separate systems, he works across the connections between them.
This cross-functional approach allows technical and operational problems to be investigated across the complete digital ecosystem. When conversion tracking misreports, an API webhook breaks, or a WooCommerce store slows under traffic, the defect is traced from the user's browser right through to dataLayer schemas, edge workers, database queries, and operational pipelines.
Ovi works as a Junior Manager at Razib Marketing, combining technical implementation with team coordination, website operations and project management. Responsibilities include website engineering, technical troubleshooting, analytics implementations, ClickUp workflow organization, team workload planning, SOP documentation, and cross-functional project delivery.
For larger client engagements, Ovi coordinates delivery with the broader Razib Marketing team, giving clients direct technical engineering backed by full agency capacity.
Some challenges demand more than an individual technical specialist. For organizations requiring a full digital growth department, engagements are delivered in strategic collaboration with Razib Marketing—combining Ovi's technical architecture with a multidisciplinary team.
Custom WordPress architectures, WooCommerce scaling, bespoke plugins, and headless platforms built for performance.
Data-driven organic growth, comprehensive site crawl audits, structured data graphs, and international search visibility.
Cross-platform customer acquisition across Meta Ads, Google Ads & TikTok, tied to server-side attribution pipelines.
24/7 security monitoring, automated offsite backups, core updates, malware forensics, and proactive engineering support.
Direct technical definitions, collaboration frameworks with Razib Marketing, and engineering standards.
Md Atiar Rahman Ovi is a Web Engineer, Analytics & Tracking Specialist, and Junior Manager at Razib Marketing based in Dhaka, Bangladesh. He works across web engineering, analytics infrastructure, marketing technology, automation workflows, accessibility, and technical operations.
WebExpertOvi is Ovi's personal technical authority platform. Ovi serves as Junior Manager at Razib Marketing, where he combines hands-on engineering with project coordination and team operations. Clients can engage Ovi directly for technical consultations and audits, or coordinate delivery with the broader Razib Marketing team for multidisciplinary engagements.
Ovi engineers across the complete digital ecosystem: User → Website → Data Layer → Analytics → Advertising → CRM / Automation → Reporting → Operations. His stack includes WordPress, WooCommerce, Shopify, GA4, Server-Side GTM, Meta CAPI, n8n with Docker, Neon PostgreSQL, Cloudflare Workers, and ClickUp.
Ovi develops automation pipelines and server-side workflows using n8n instances deployed within Docker environments integrated with serverless Neon PostgreSQL databases, Cloudflare Workers, webhooks, and REST APIs to automate marketing, CRM, and operational workflows.
As Junior Manager at Razib Marketing, Ovi structures technical operations using ClickUp architecture, standardized SOPs, QA protocols, workload planning, and continuous monitoring to ensure reliable client delivery and team coordination.
Inquiries can be submitted through webexpertovi.com/contact or via email at ovi.cse23@gmail.com. Inquiries are automatically classified into direct technical consulting with Ovi or full agency delivery with Razib Marketing.
Tell me what you're trying to solve. I'll help determine the technical approach and whether the engagement is best handled directly by Ovi or scaled through our agency team at Razib Marketing.
Audits, GTM debugging, server-side CAPI deployment, WordPress performance tuning, WCAG remediation, and edge infrastructure handled personally.
Full custom website builds, enterprise technical SEO, performance advertising (Meta/Google), content marketing, and ongoing retainer support.
