Enterprise E-Commerce Server-Side GTM & Meta CAPI Migration
Restoring 28% lost conversion signal and reducing LCP by 640ms via custom edge telemetry.
Achieved 99.4% conversion match rate with Shopify backend, restored 28% attributed Meta revenue, and reduced page load weight by 410KB.
Safari ITP cookie suppression and aggressive ad-blockers caused a 30% discrepancy between Shopify backend revenue and Meta Ads reported conversions.