Analytics & Server-Side Attribution Engineering
End-to-end telemetry, first-party cookie resilience, and zero-loss conversion tracking.
Architecting high-fidelity analytics and conversion measurement infrastructure. Moving beyond fragile client-side tags to resilient server-side GTM, Meta Conversions API (CAPI), and Consent Mode v2.
📋 Key Deliverables
- ✓ Custom DataLayer Architecture Specification & Deployment
- ✓ Server-Side Google Tag Manager (sGTM) on Cloudflare / Cloud Run
- ✓ Meta Conversions API (CAPI) with Server Event Deduplication
- ✓ Google Ads Enhanced Conversions & Offline Conversion Import
- ✓ Google Consent Mode v2 Advanced Implementation
- ✓ Cross-Domain Identity Stitching & UTM Preservation
- ✓ Comprehensive Attribution & Tagging Audits
⚡ Specialized Capabilities
- ● GA4 Configuration & BigQuery Raw Export Pipeline
- ● First-Party Cookie Lifetime Extension (Safari ITP Mitigation)
- ● Ad-Blocker Resilient First-Party Subdomain Routing
- ● PII Scrubbing & SHA-256 Client-Side Hashing
- ● E-Commerce Enhanced Funnel Instrumentation
- ● Synthetic Tag Health Monitoring & Alerting
Overview
Modern attribution is broken by default. Browser privacy restrictions (Safari ITP, Firefox ETP), content blockers, consent mandates, and fragmented customer journeys across subdomains routinely strip 20% to 40% of conversion data before it reaches your advertising dashboards.
I engineer attribution systems from the ground up as a software discipline—treating every user interaction as a validated telemetry packet rather than a casual marketing tag.
Core Problem Areas Solved
1. Incomplete Purchase & Lead Telemetry
When ad platforms cannot see the conversions your marketing dollars generate, their bidding algorithms bid blindly on unqualified traffic. By moving to dual client-and-server data streams with deterministic event_id deduplication, we restore complete conversion signals.
2. Regulatory Compliance Without Signal Loss
Implementing EU Consent Mode v2 often results in flatlined reporting if executed incorrectly. We configure advanced consent gates that preserve anonymous behavioral modeling in GA4 while strictly honoring user cookie denial.
3. Frontend Speed Degradation
Loading 15 distinct third-party vendor tags directly in the browser ruins Largest Contentful Paint (LCP) and Interaction to Next Paint (INP). By proxying events through a single server-side container, we remove hundreds of kilobytes of third-party JavaScript from the user’s device.
Ready to upgrade your analytics & gtm architecture?
Book a direct diagnostic consultation with Ovi, or request an expanded team engagement through Razib Marketing.