Event Attribution & Telemetry Lab
An interactive laboratory testing ground demonstrating how browser events are captured, cleansed, transformed into server-side payloads, and dispatched to downstream ad platforms without signal loss.
See What Happens After the Click.
Simulate real-world conversion signals. Trace the packet through DataLayer normalization, edge container hashing, and downstream ad platforms.
By terminating HTTP requests on your custom edge domain, cookies are set as genuine first-party headers, preventing Safari ITP from suppressing them after 24 hours.
Customer identifiers like email and phone numbers are normalized, sanitized, and hashed using SHA-256 before transmission to external vendor APIs.
Paired client-side and server-side events carry identical event_id tokens, ensuring Meta and Google deduplicate impressions without double-counting.